Course Details
2:00 pm - 3:00 pm

Speaker: Keith Washington
Fee: DDS $25; Staff $15
Seating Limit: 100
AGD Code: 550

This course will dive into best practices, and pitfalls to avoid, in core online marketing areas: your practice website, social media marketing, search engine optimization, pay-per-click advertising, and reputation management. Learn tactical tips on how to improve all aspects of your practice’s online marketing, and leave with a list of next steps of what you can do today to start getting new patients and increasing referrals through the internet.

Learning objectives:

  • Understand and utilize each core online marketing pillar to accelerate practice growth.
  • Thoroughly understand website design best practices, pitfalls to avoid, and must-have sections for patient success.
  • Utilize SEO, PPC, and social media in online marketing, and how to improve results.
  • Drive online reviews, and how to respond to negative reviews for overall improvements to their online reputation.

This course is designed for the entire dental team.

This course counts toward the Certified Dental Business Professional program. Earn 1 credit in the Marketing/Social Media category. Click here for more information on the MDA Certified Dental Business Professional program. Look for this logo for other CDBP-qualifying courses.

Co-sponsored by MDA Insurance, MDA Services, and ProSites.

Register now